On September 9, 2022, PLB Realty officially began as an independent boutique realty – Watten House at Bukit Timah By UOL & Singapore Land (Hot Launch 2023/24)

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PLB Realty has made remarkable strides since its official launch as an independent boutique realty on September 9, 2022. Now, nearly a year later, the agency is flourishing like never before.

At this year’s EdgeProp Excellence Awards (EPEA), PLB Realty proudly secured five awards, an impressive two more than the previous year. In 2022, Melvin Lim, the agency’s co-founder and CEO, received recognition as one of the top six transactors with the highest number of deals in the landed category. Additionally, both Melvin Lim and co-founder Adrian Lim were honored as two of the 10 realtors with the highest number of transactions in the resale condo category.

In this year’s EPEA, PLB Realty continued its success, earning recognition as one of the top six transactors in the landed category and securing two positions among the top eight transactors in the luxury condo segment. Furthermore, the agency was named among the top 10 transactors in both the resale condo and resale HDB categories. These awards, celebrating the top transactors from June 2022 to May this year, underscore PLB’s extensive expertise across prestigious segments like landed properties, luxury condos, condominiums, and resale HDB flats.

The key differentiator this time around was PLB Realty’s focused campaigns over the past year, as shared by Melvin Lim. “We aimed to cater to specific clientele within the landed and luxury categories. We also intensified our efforts in prime Districts 9, 10, and 11,” he added. Their landed campaigns, in particular, proved highly successful, gaining recognition and trust among both landed property owners and buyers.

An innovative initiative to boost their presence in the landed segment was the PLB Landed Convention held in May this year. This unique event connected over 18 landed developers and partners directly with consumers, drawing more than 375 paying participants.

One Unified Team

As a Singapore-based real estate agency equipped with a full-fledged in-house creative team of over 60 individuals under PLB Media, PLB Realty offers clients a comprehensive suite of services that go beyond mere property listings.

Beyond facilitating property transactions, PLB Realty excels in creating informative and innovative videos that would typically require external agencies. These videos include time-intensive projects like 3D renderings and visual effects, enhancing clients’ ability to envision their future homes.

PLB Realty’s videos are strategically designed to showcase the properties they list effectively. Their home tours and tech tools, featuring analyses, frameworks, property advantages, and solutions, address a significant portion of potential client concerns. This proactive approach ensures that when buyers view the property, they already possess a clear understanding of what to expect, saving valuable time for all parties involved.

However, what truly brings everything together is the unity and cohesion within the team. Lim emphasized the importance of maintaining a cohesive model to ensure seamless client service, with teams viewing themselves as one entity rather than working in fragmented roles to prevent communication breakdowns.

Future Expansion

While PLB Realty has already established itself as a pioneer with its innovative content and extensive service offerings, Melvin Lim has ambitious plans for the agency’s future. One key initiative involves providing deeper insights into topics that pique their customers’ interest. This includes a series of webinars aimed at educating and updating viewers about the property market, covering trends and strategies to maximize property profits.

Another exciting development is PLB Realty’s proprietary property technology (proptech) tools, currently under development and set to launch within the next two quarters. These tools, designed for the agency’s consultants and consumers alike, promise to offer valuable insights and comparisons to assist in property decisions.

PLB Realty is keen to avoid pigeonholing itself into any specific segment. Instead, their focus remains on serving clients first, considering their diverse property portfolios, and offering tailored solutions accordingly.

Exploring New Horizons

Already present in Singapore and Malaysia, PLB Realty is eyeing expansion into Kuala Lumpur (Malaysia), Bangkok (Thailand), Jakarta (Indonesia), and Manila (Philippines) in the first two quarters of 2024. Their approach involves establishing PLB Media in these cities and subsequently creating city-specific content to assist developers in marketing their projects.

The agency also plans to expand its team of realtors to 200 by 2024, up from the current count of slightly over 60 agents. Melvin Lim emphasized that PLB Realty is a brand to be proud of, defined by integrity and top-tier services. Their in-house media agency, PLB Media, empowers realtors to add value for clients through polished presentations and home tours. This collaborative environment provides a support system for realtors, preventing feelings of isolation in what can be a challenging profession.

Ultimately, Melvin Lim acknowledges the pivotal role played by PLB Realty’s dedicated team in their journey. He emphasizes the importance of nurturing creativity, fostering enjoyment in their work, and continually growing while serving clients. This approach ensures that PLB Realty stands as a testament to innovation and client-centered excellence in the real estate industry.